Zeals
Our approach has been on how anticipation and recollection can be digitally represented and enhanced. By asking concert-visitors about their habits before and after a concert we could extract patterns regarding expectations and memories. We found that listening to the artist and similar bands before the concert were general ways of building anticipation. Following the event, tokens of memory grew in importance - ticket stubs, drumsticks and merchandise were all important ways of strengthen bonds to the event.
To create a digital representation allowing both the loosely defined notion of similar artists and the collection of memorabilia, we have explored a scrapbook metaphor as a way to enhance events digitally on mobile phones. By providing a platform allowing users to attach content of their own choice and with their own rationale, Zeals is an application increasing the user empowerment regarding an event through the sharing of media. This means that associations are made by real people rather than computerized systems.
Understanding multiple users
In order to be able to extract and exemplify more specific users’ needs for features, we employed different methods, eventually constructing a tool of or our own for dealing with multiple users’ representations. We wanted to find possible separations on feature-level in our design, targeting either music oriented devices or imaging-optimized ones. Our tool, Persona Activity Framework – PAF – is a graphical matrix juxtaposing relevant users behaviors through a scenario, providing multiple users views on an application or service. Through this framework, the relations between different users’ needs can be understood in a more holistic sense.
About the project
This project has been made in collaboration with mobile phone manufacturer Sony Ericsson. As our work has been situated in an industry setting, our process has been aligned with it, meaning that we have designed according to product scopes such as imaging and music.
